We’re doing things a little differently this year to make it as easy as possible to make a nomination.

eligibility requirements

  • Social sector individuals, teams, or organizations are eligible to both nominate and be nominated

  • You do not have to be a member of The Communications Network to nominate or be nominated

  • There is no nomination fee

  • Self-nominations are allowed 

What does a successful nominee look like?

A successful nominee’s work will have used strategic communications and data to demonstrably elevate and advance issues, influence attitudes and beliefs, and inspire action in pursuit of social change. Given the nature of achieving impact in communications, this work can have occurred over any timespan.

Organizational size and budget don’t matter. We’re simply looking for smart, resourceful communications campaigns that made a difference.

Preference will be shown to nominees whose work exhibits:

Significance: The nominee’s work addresses an issue that is critical to improving lives.
Effectiveness: The nominee has been highly effective in achieving positive change. Their work has a measurable record of accomplishment.
Innovation: The nominee is advancing an innovative strategy that directly improves people’s lives. The work represents a leap in creativity or a fundamental departure from usual practice.
Field leadership: The nominee has demonstrated an interest in sharing his or her model within the field for possible replication.

What’s a good example of all the above? Truth Initiative, our inaugural Jones Award winner, whose iterative and sustained communications campaign against Big Tobacco smoking saw teen smoking rates drop from 23% in 2000 to less than 6% in 2018. Truth Initiative’s work catalyzed a movement through coalition building, was creative and informed by research, and achieved meaningful change through communications.

Full nomination criteria can be found in the nomination form here.